10 years without the jack: how the iPhone 7 killed it in 2016

Mon, 07 Sep 2026 09:00:00 -0300

Ten years ago, at the Bill Graham Civic Auditorium in San Francisco, Phil Schiller walked on stage and offered a single word to justify Apple's most controversial decision in years: courage. The iPhone 7 was arriving without the 3.5 mm headphone jack — the analogue connector that had shipped on practically every audio device since the 1960s. Twitter exploded in mockery. The memes flew. And then, over the following years, almost every smartphone maker on the planet did exactly the same thing.

3.5mm on Locodigital

10 years without the jack: how the iPhone 7 killed it in 2016