<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>George Lucas on Locodigital</title><link>https://locodigital.com.br/en/tags/george-lucas/</link><description>Recent content in George Lucas on Locodigital</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Mon, 04 May 2026 10:00:00 -0300</lastBuildDate><atom:link href="https://locodigital.com.br/en/tags/george-lucas/index.xml" rel="self" type="application/rss+xml"/><item><title>Star Wars Day: how the Force turned 4 May into a pop holiday</title><link>https://locodigital.com.br/en/movies-and-tv/star-wars-day-how-may-the-4th-became-a-pop-holiday/</link><pubDate>Mon, 04 May 2026 10:00:00 -0300</pubDate><guid>https://locodigital.com.br/en/movies-and-tv/star-wars-day-how-may-the-4th-became-a-pop-holiday/</guid><description>&lt;p&gt;Every time 4 May comes round, half the internet writes "May the 4th be with you" and the other half doesn't quite know why. If you belong to the second group, this post is for you. And if you belong to the first, you'll enjoy knowing that the habit started in a way far more mundane than the saga deserves.&lt;/p&gt;
&lt;h2&gt;The pun that started with Margaret Thatcher&lt;/h2&gt;
&lt;p&gt;Most people assume the link between 4 May and Star Wars emerged naturally when the first film came out in 1977. Not quite. The earliest recorded connection turned up two years later. On &lt;strong&gt;4 May 1979&lt;/strong&gt;, Margaret Thatcher won the general election in the United Kingdom and took office as prime minister. The &lt;em&gt;London Evening News&lt;/em&gt; ran a congratulatory advert that read: &lt;em&gt;"May the Fourth Be With You, Maggie. Congratulations."&lt;/em&gt;&lt;/p&gt;</description></item></channel></rss>